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Are you Sugar Smart?

19 May 2016

Are you Sugar Smart?

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Sugar Smart UK is our exciting new grassroots campaign to increase awareness of and reduce sugar consumption across all age groups and communities in the UK. In its pilot phase in Brighton and Hove, we’re currently partnering with the Brighton and Hove council and Public Health teams, as well as the Brighton & Hove Food Partnership, to deliver actions and interventions across schools and hospitals, tourist attractions and even cricket grounds.

With soft drinks being the largest source of sugar consumption for school-aged children and teenagers and the average British child set to eat their own body weight in sugar, every year by the time they reach five years, Sugar Smart UK is on a mission to educate!

In the five months since the campaign began, primary and secondary schools, universities, restaurants, retailers, hospitals, tourist attractions and sports and leisure facilities across Brighton have stepped up and joined. Including Sussex County Cricket Club, the VERY first sports ground to introduce a sugar levy on the sugary drinks sold on their grounds.

What’s more is that the community want these changes. A debate last year, which aimed to allow consultation and gauge opinion across the city, demonstrated just how much the people of Brighton wanted action:

82% of participants said action should be taken to help people in the city to reduce their sugar intake. 71% said their concern about sugar in food and drink has risen in recent years. 71% reported they wanted to reduce their sugar intake

So what’s happening across the city?

We are also asking all these bodies to sign up to support the Children’s Health Fund (CHF) by introducing a sugar tax on all soft drinks with added sugar.  All money raised will support health and food education programmes for children.

2016 has the potential to be a crucial year if we are to turn the tide on obesity and sugar consumption. Watch this space for more news on getting the UK Sugar Smart!

Did someone say Vending Machine stickers?! Download resources here.

For more information about the campaign and how you can get involved, email [email protected].

About Rosanna Bluett

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